IBS Research Centre Delivers Consumer Insight Study for Nestlé PNG to Guide Product Development

Lae, January 2016 — Nestlé PNG, a leading global nutrition and wellness brand, partnered with the IBS Research Centre to conduct a focused consumer insights study on powdered milk usage and preferences in Papua New Guinea. The research was aimed at supporting product development and packaging strategies for Nestlé’s locally distributed brands, including Sunshine Milk, Maggi, Nescafé, and Milo.

The study was conducted through a series of qualitative focus group discussions involving a diverse mix of household consumers and primary shoppers. Discussions were designed to explore consumer preferences on various product attributes, including pack type, pack size, range (e.g., full cream, skim), and usage occasions.

“This research helped Nestlé PNG understand how powdered milk is used in everyday life and what consumers truly expect from these products,” said a spokesperson from IBS Research Centre. “It also offered key insights into pricing sensitivity, packaging preferences, and brand trust.”

Findings revealed that consumers favored smaller, resealable packs for affordability and convenience, and expressed a strong preference for full cream variants, particularly for use in tea and family meals. The research guided Nestlé in adjusting pack formats, refining its marketing messages, and expanding reach in both urban and semi-urban markets.

This engagement underscores IBS Research Centre’s expertise in delivering actionable market intelligence to multinational brands operating in the PNG context.

Media Contact:
IBS Research Centre
Email: info@rc.ibs.org.pg
Website: www.rc.ibs.org.pg