Lae, January 2016 — Nestlé PNG, a leading global nutrition and wellness brand, partnered with the IBS Research Centre to conduct a focused consumer insights study on powdered milk usage and preferences in Papua New Guinea. The research was aimed at supporting product development and packaging strategies for Nestlé’s locally distributed brands, including Sunshine Milk,…
Port Moresby, [Date Placeholder] — CPL Group, Papua New Guinea’s largest retail and pharmacy operator, partnered with the IBS Research Centre to conduct a comprehensive research study focused on evaluating its market position and enhancing customer experience across its Stop & Shop retail outlets. The study deployed a multi-layered research methodology, including shopper surveys (both…
Port Moresby, October 2016 — In response to increasing competition and shifting consumer preferences in the beverage industry, Coca-Cola Amatil (PNG) Ltd. engaged the IBS Research Centre to conduct a comprehensive market research study across four major regions of Papua New Guinea. The study, conducted in Port Moresby, Lae, Mt. Hagen, and Kokopo, reached a…
Port Moresby, February 2019 — The IBS Research Centre has successfully completed a nationwide media consumption study in partnership with EMTV, Papua New Guinea’s leading national television broadcaster. The project aimed to provide in-depth insights into viewer preferences across TV, radio, and print media platforms. Spanning 11 provinces—including Port Moresby, Lae, Mt. Hagen, Kokopo, Alotau,…
Client: Nestlé (PNG) Ltd. Project Title: Understanding Consumer Preferences for Powdered Milk Products in PNG Sector: Fast-Moving Consumer Goods (FMCG) – Food & Beverage Timeline: January 2016 Coverage: Urban and suburban consumer segments Background Nestlé PNG, a global leader in nutrition and wellness, operates a local manufacturing plant in Lae and distributes well-known products such…
Client: CPL Group (Stop & Shop, City Pharmacy) Project Title: Evaluating Retail Positioning and Customer Experience for Strategic Growth Sector: Retail – Grocery & Pharmacy Timeline: N/A Coverage: Nationwide (urban and peri-urban retail branches) Background CPL Group, Papua New Guinea’s largest retail and pharmacy conglomerate, operates under the iconic brands Stop & Shop and City…
Client: Coca-Cola (PNG) Ltd. Project Title: Assessing Competitive Positioning and Consumer Preferences in a Shifting Beverage Market Sector: Fast-Moving Consumer Goods (FMCG) – Beverages Timeline: September–October 2016 Coverage: Port Moresby, Lae, Mt. Hagen, Kokopo | 1,640 Respondents Background Coca-Cola PNG, a long-standing leader in the local beverage market, began facing increased competition due to several…
Client: EMTV (Papua New Guinea’s National Television Broadcaster) Project Title: Understanding Media Consumption Patterns in Papua New Guinea Sector: Media & Communications Timeline: February 2019 Coverage: 11 Provinces | 2,800 Respondents Background EMTV, a leading national broadcaster in Papua New Guinea, sought to enhance its content strategy by gaining insights into media consumption habits across…