Client: Nestlé (PNG) Ltd. Project Title: Understanding Consumer Preferences for Powdered Milk Products in PNG Sector: Fast-Moving Consumer Goods (FMCG) – Food & Beverage Timeline: January 2016 Coverage: Urban and suburban consumer segments Background Nestlé PNG, a global leader in nutrition and wellness, operates a local manufacturing plant in Lae and distributes well-known products such…
Client: Coca-Cola (PNG) Ltd. Project Title: Assessing Competitive Positioning and Consumer Preferences in a Shifting Beverage Market Sector: Fast-Moving Consumer Goods (FMCG) – Beverages Timeline: September–October 2016 Coverage: Port Moresby, Lae, Mt. Hagen, Kokopo | 1,640 Respondents Background Coca-Cola PNG, a long-standing leader in the local beverage market, began facing increased competition due to several…
Client: EMTV (Papua New Guinea’s National Television Broadcaster) Project Title: Understanding Media Consumption Patterns in Papua New Guinea Sector: Media & Communications Timeline: February 2019 Coverage: 11 Provinces | 2,800 Respondents Background EMTV, a leading national broadcaster in Papua New Guinea, sought to enhance its content strategy by gaining insights into media consumption habits across…