Lae, January 2016 — Nestlé PNG, a leading global nutrition and wellness brand, partnered with the IBS Research Centre to conduct a focused consumer insights study on powdered milk usage and preferences in Papua New Guinea. The research was aimed at supporting product development and packaging strategies for Nestlé’s locally distributed brands, including Sunshine Milk,…
Port Moresby, October 2016 — In response to increasing competition and shifting consumer preferences in the beverage industry, Coca-Cola Amatil (PNG) Ltd. engaged the IBS Research Centre to conduct a comprehensive market research study across four major regions of Papua New Guinea. The study, conducted in Port Moresby, Lae, Mt. Hagen, and Kokopo, reached a…
Port Moresby, February 2019 — The IBS Research Centre has successfully completed a nationwide media consumption study in partnership with EMTV, Papua New Guinea’s leading national television broadcaster. The project aimed to provide in-depth insights into viewer preferences across TV, radio, and print media platforms. Spanning 11 provinces—including Port Moresby, Lae, Mt. Hagen, Kokopo, Alotau,…