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Port Moresby, [Date Placeholder] — CPL Group, Papua New Guinea’s largest retail and pharmacy operator, partnered with the IBS Research Centre to conduct a comprehensive research study focused on evaluating its market position and enhancing customer experience across its Stop & Shop retail outlets. The study deployed a multi-layered research methodology, including shopper surveys (both…

Client: CPL Group (Stop & Shop, City Pharmacy) Project Title: Evaluating Retail Positioning and Customer Experience for Strategic Growth Sector: Retail – Grocery & Pharmacy Timeline: N/A Coverage: Nationwide (urban and peri-urban retail branches) Background CPL Group, Papua New Guinea’s largest retail and pharmacy conglomerate, operates under the iconic brands Stop & Shop and City…